[Video] Roadmap to market access: Demonstrating value to purchasers
Leading up to NextLevel Pharma’s Medical Device Commercial Leaders Forum 2016, we would like to share with you a presentation from this year's spring edition of the event:
Ernesto M. Nogueira, Managing Director at ValueConnected on:
“Roadmap to market access: Demonstrating value to purchasers”
Register now & join market access leaders in Brussels at the Medical Device Commercial Leaders Forum 2016! This three day event is the “must-attend” event for all senior directors at medical device companies who are looking to appreciate how in-house sales forces or external distributors are communicating “value” to customers in new ways and are moving towards effective Key Account Management.
ABOUT THE PRESENTER:
ERNESTO M. NOGUEIRA, Managing Director, ValueConnected, Netherlands:
Ernesto is the Founder and Managing Director of ValueConnected, where he directly engages with medical companies to help them translating the value of their products to clinical and non-clinical stakeholders. Before founding ValueConnected, Ernesto worked for government agencies and global healthcare companies, including Johnson & Johnson and GlaxoSmithKline, in roles ranging from Sales, Strategic Marketing and New Product Development to Health Economics and Reimbursement. Ernesto has 20 years of experience leading healthcare market strategies to drive access and expansion for new products, developing value propositions for both public and private stakeholders and assessing global market opportunities for medical companies. He holds an MBA from the University of Texas at Austin, US and a Bachelor in Business Administration from the Fundacao Armando Alvares Penteado, Brazil.