This is a unique training course specifically tailored towards medical affairs professionals, who are motivated to engage KOLs and external stakeholders, influence colleagues, overcome objections and better articulate the true value of their ideas and solutions.

4 powerful soft skills medical affairs professionals will learn:

  1. How to ask more effective questions to understand what a KOL really needs & generate actionable insight
  2. Less is more: How to present the value of your idea or solution in as few powerful words as possible
  3. Objection handling: What to do when a KOL or colleague says “no”, “maybe” or worse: “send me information and I’ll get back to you!”
  4. How to build “rapport” and become more engaging so the KOL wants to spend their valuable time with you.

Who is your trainer?

Geoff Cable                               
CEO & co-Founder                         
Evidence Life Science


"I believe that in this digital age, strong interpersonal skills
are more important than ever"

Geoff is an expert in soft skills, negotiation, coaching, business development, management & entrepreneurship. He had a strong track record of growing the Evidence Life Science (formerly Next Level Life Sciences) company organically, through marketing and sales - soft skills.  Evidence Life Science is a leading event organiser and business intelligence provider for the pharma and medtech industries Over the last 14 years, Geoff has guided his team to successfully develop, promote and deliver hundreds of industry events, focused on cutting-edge or critical themes - especially Medical Affairs. These have involved thousands of senior-level attendees from all the major pharma, medtech, biotech and diagnostics companies, as well as a broad range of service providers and key industry stakeholders. 

Event Structure

Day 1

Day 2

Event Overview



Arnaud B., Director Global Medical Affairs Training, Alexion, Astrazeneca Rare Disease:

-“The training provides you a valuable set of skills and tips for all customer-facing functions, medical and commercial alike. After the training, you have a great toolkit that you can immediately use the next day to make your interactions with physicians more effective!”

Monika K., Medical Affairs Director, Janssen:
-"Many thanks for the training – I consider it very valuable for the medical affairs team. The training synthetized theoretical principles and practical tips of a persuasion process to ensure impactful and constructive communication."

Tom P., Head of Medical Affairs & Patient Advocacy, Ultragenyx Europe:

-"I’ve heard very positive feedback already from my team and some of them did even implement some of the learnings straight away with a positive outcome! Really great.”


Sylvia E., Senior Clinical Research Scientist, Eli Lilly:

-“Well presented, very lively and interesting in general, with good examples”


Heidi S., Senior Manager, Medical-Scientific Affairs, Fresenius:

-"As a Scientific Affairs Manager it is important to learn to put yourselves in the shoes of your colleagues or HCPs in order to provide useful tools and meaningful content." 

Elie A., Medical Science Liaison, Bioventus:

-"I do appreciate the training that was provided and got to learn a lot. The teaching/learning material is very clear and easy to understand"


TRAINING VENUE: At your Location or Teambuilding

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