♪ PODCAST: Value-based Healthcare for MedTech and Diagnostics with Markus Ott @ Roche Diagnostics International
Podcast with Markus Ott, Head of Global Market Access & Health Policy at Roche Diagnostics International and Chair of the "Funding Medical Technologies Group" at MedTech Europe. Markus shares his insights into the challenges surrounding value-based healthcare, first steps to address these challenges, a successful early use case, and how to improve the current discussion, specifically around the true value of diagnostics. Enjoy!