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MedAffairs Capabilities & Effectiveness Developing the next generation medical affairs function to add-value to external & internal stakeholders

Online Conference - 2 half days (8am NYC, 2pm Paris) - July 20-21, 2021
Presentation

Positively challenging: A new mindset for HCP engagement in Medical Affairs

Related topics: Medical Affairs & Stakeholder Engagement, Capabilities & Effectiveness
Availability: FREE
  • How can medical affairs navigate the challenges of rapidly changing internal and external landscapes?
  • What value can medical affairs deliver with a new mindset?
  • How can we empower teams to drive impactful engagement with the healthcare community?
Speakers

Jessica Ingram

Senior Vice President, Learning & Development
OPEN Health Medical Communications

Sophie Officer-Thorley

Senior Account Manager - Learning and Development
OPEN Health Medical Communications

Presentation

Market assessment to fuel actionable insights for medical affairs

Related topics: Medical Affairs & Stakeholder Engagement, Capabilities & Effectiveness
Availability: FREE

The remit for Medical Affairs is extensive with a key objective of gathering actionable insights into clinician behaviour to identify practice and prescription patterns—and the rationales behind physician choices.  Join us to learn more about closing knowledge gaps to maximize the impact of your medical activities.

Speaker

Christina Hoffman

Global Head, Medscape Medical Affairs
Medscape Medical Affairs

Presentation

Getting more out of external stakeholder engagement: Developing and tracking perception journeys

Related topics: Medical Affairs & Stakeholder Engagement, Capabilities & Effectiveness
Availability: FREE
  • Assist with medical objective based planning
  • Measure impact of medical affairs engagement activities
  • Demonstrate medical affairs value internally
Speaker

Steven Gomez

Solutions Design Director
Monocl

Presentation

Adding instant digital capabilities to your medical teams without increasing workloads

Related topics: Medical Affairs & Stakeholder Engagement, Capabilities & Effectiveness
Availability: FREE
Speaker

Luke Rogers

Senior Director, Business Partnerships
Within3