Videos Library
Event Videos
MedAffairs Leaders Forum (Spring)
London, UK - February 27 - March 1, 2018Presentation
Leading MSLs to the best of their potential
Related topics:
Medical Affairs & Stakeholder Engagement, Medical Science Liaison
Availability: FREE
- Internal training
- Engagement tool
- Keeping the conversation going
Speakers
Annie Rankin
Client Partnerships Lead
Succinct Medical Communications
Gavin Kenny
Account Director
Succinct Medical Communications
Presentation
The power of consistent communication with HCPs and patients
Related topics:
Medical Affairs & Stakeholder Engagement, Patient-Centricity & Care
Availability: FREE
- Keeping consistency in communications with both HCPs and patients to maximise high quality patient-HCP conversations
Speakers
Katie Corbin
Managing Director
Succinct Medical Communications
Richard Jones
Patient Services Director
The Earthworks (an OPEN Health Company)
Presentation
Multichannel strategy and behavioural science: perfect partners for smarter communications
Related topics:
Medical Affairs & Stakeholder Engagement
Availability: FREE
- Appreciate the importance of understanding human behaviour in designing effective and affective medical communications
- Recognise the synergistic benefits of bringing behavioural insights and multichannel strategy together for smarter, more targeted communications
- Challenge your communications strategy: not doing things ‘because we’ve always done it this way’, looking critically at the end goals, the behavioural context and barriers, and designing a smart multichannel strategy
Speakers
Louise Picken
Senior Scientific Director
Complete HealthVizion
Robert Poole
Director of Scientific Services
Complete HealthVizion
Presentation
The art and science of designing a RWD project
Related topics:
Medical Affairs & Stakeholder Engagement, Real-World Evidence & Late-Phase Research
Availability: FREE
- The hidden link between product strategy and scientific approach
- Challenges and opportunities in dealing with many stakeholders
- Prioritizing multiple interests in one “finer” research question
- A project design workflow for clinical research with RWD
Speaker
Giovanni Fiori
Managing & Scientific Director
MediNeos
Presentation
Promoting the patient voice in evidence generation and global market access planning
Related topics:
Medical Affairs & Stakeholder Engagement, Real-World Evidence & Late-Phase Research, Patient-Centricity & Care
Availability: FREE
- Regulator and payer perspectives on patient-centric data in decision making.
- Highly successful strategies for leveraging the patient voice in RWE research.
Speakers
Leanne Larson
Corporate VP, Observational Research
PAREXEL
Richard Macaulay
Principal Consultant, (Pricing and Market Access)
Parexel, UK
Presentation
The changing trends in real-world Evidence
Related topics:
Medical Affairs & Stakeholder Engagement, Real-World Evidence & Late-Phase Research
Availability: FREE
Speaker
Maryna Kolochavina
Project Director, Real World & Late Phase
Syneos Health
Presentation
Increasing the efficiency of your Medical Affairs Team: The Silent Time Killer of Copy Review
Related topics:
Medical Affairs & Stakeholder Engagement
Availability: FREE
- Case Study: How outsourcing can unburden your team to focus on value-adding relationships
Speaker
Tessa Pugh
Director
PharmaReview, UK