Pharmaceutical/Biotech, Medical Affairs & Stakeholder Engagement, Global (non-specific)
As the life sciences industry shifts its understanding of customers to help meet organizational goals, account management can help power strategic partnerships in an increasingly complex healthcare landscape. The session audience will learn:
- Key developmental stages of a multi-dimensional account management model, the specific value drivers in each stage, and how to effectively leverage current and emerging data
- How to build a strategic key account management (KAM) program that enables effective planning, visualization, and execution across accounts and teams
- How to leverage data to drive collaboration among stakeholders.