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What it worth to you? Assessing value of product attributes through decision-analytic modeling
Related topics:
Pharmaceutical/Biotech, Market Access & HEOR
Overview
- How a product's characteristics or attributes contribute to both individual willingness to pay and "value" from different perspectives (e.g., stakeholder, society).
- The various methodologies through which attribute value can be assessed.
- A real-world case study of how decision-analytic modeling helped a leading company establish the value of a unique product attribute, and by so doing justify higher tender pricing in a key EU market.
Speaker
Mason Russell
Vice President, Strategic Consulting (Life Sciences)
IBM Watson Health , USA
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REMINDER
This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.
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