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Metrics to meaning: Measuring the success of medical communications in a digital airspace
Overview
- The importance of metrics to demonstrate value and impact of communication programmes
- From reach and engagement to behavioural metrics
- Practical approaches to implementing metrics
Speakers
Robert Poole
Director of Scientific Services
Complete HealthVizion
Stephen Allison
Business Development Director
Complete HealthVizion, UK
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REMINDER
This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.
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