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KOL Engagement from a Medical Publisher’s viewpoint
Overview
- How KOL-expertise can be accessed to curate and publish high quality content for a variety of target audiences
- Possibilities of engaging different types of KOLs to fill knowledge gaps via medical communications.
- Values and benefits of co-operating with medical publishing professionals when involving and/or addressing KOLs.
Speakers
Joachim Flickinger
Head of Clinical & Patient Markets
Karger Publishers, Switzerland
Iola Gulijew
Strategic Competence Lead, Industry & Society Services
Karger Publishers, Switzerland
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REMINDER
This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.