Videos Library
How to achieve effective medical communication and also optimize field force: A Revolutionary Approach for KOL mapping
Related topics:
Pharmaceutical/Biotech, Medical Affairs & Stakeholder Engagement, Medical Science Liaison
Overview
- Circulate medical messaging from KOLs among the KOL network during pre-launch to ensure it percolates to the next tier including community opinion leaders (COLs) and local healthcare practitioners (HCPs)
- Gain an overview of the “Pyramid of Influence” concept that increases participants’ understanding of how information flows among HCPs from all tiers, and how pharma can leverage this information to achieve a successful product launch
- Learn how this concept helps medical and commercial teams work together prior to launch, not only to achieve effective medical communications but also to later optimize the field sales force
Speaker
Badal Shah
Managing Director, Health Analytics
QPHARMA
Subscribe or unlock this video to download the presentation slides. If you already have an account, please log in.
REMINDER
This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.
Sponsor
