Value Based Healthcare requires a new way of thinking.  It requires fluently navigating clinical outcomes and economic costing.  This presentation will cover WHY VBHC is necessary, HOW Value based procurement enables VBHC, WHO needs to be involved in the collaborative dialogue, and WHAT the role of VBAPs are in overcoming clinical and economic uncertainty to drive medtech adoption.

• Understand how to turn the C-Suite into digital advocates 
• Experience how the first movers in medtech have proven digital technology ROI
• See how you can use your digital investments to enable better customer experiences for payers and HCPs
• Explore how digital technology supports a key account strategy
• Learn how to get it right: start small and scale fast 

1. ‘The milkman model’ evolution(?) in the MedTech industry
2. Fundamental barriers to commercial model innovation in the MedTech industry
3. The role of customer insights in breaking the evolution barriers  
4. Key learnings for the MedTech industry