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Medical Affairs Leaders Forum Spring

Berlin, Germany - February 26-27, 2015
Presentation

Effectively incorporate communications in product commercialisation

Related topics: Pharmaceutical/Biotech, Medical Affairs & Stakeholder Engagement, Global (non-specific)
Availability: FREE
  • Developing and implementing a scientific strategy to effectively disseminate evidence and show value and engaging with diverse stakeholders.
  • Understanding how, when, and to whom you communicate evidence.
  • Benefits and challenges of consistent communications.
Speaker

Gillian Boucher
Director, Medical Writing and Editorial
Quintiles

Presentation

What do we call KOLs if we can’t call them “KOLs”?

Related topics: Pharmaceutical/Biotech, Medical Affairs & Stakeholder Engagement, Global (non-specific)
Availability: FREE
  • The term “KOL”: Too toxic for everyday use, or still the best tool for the job?
  • Results from a survey of pharma and KOLs on the use of terminology alternatives.
  • Should pharma work towards using one universal replacement for the term “KOL”?
  • How does this change the way we engage with KOLs and stakeholders in medical affairs?
  • And what exactly do KOLs think of all this?
Speaker

Sanjay Singhvi  
​Director
System Analytic, UK

Presentation

Quality not quantity in observational research: Delivering the right studies at the right time in the right way to meet your real world evidence needs

Related topics: Pharmaceutical/Biotech, Medical Affairs & Stakeholder Engagement, Real-World Evidence & Late-Phase Research, Global (non-specific)
Availability: FREE
  • Defining quality in the context of today’s observational research needs.
  • Developing a framework to deliver quality every time you conduct non-interventional studies.
Speaker

Louise Parmenter 
Global Head of Operations, Epidemiology & Outcomes Research
Real-World & Late Phase Research
Quintiles

Presentation

MSL Technology Showcase

Related topics: Pharmaceutical/Biotech, Medical Affairs & Stakeholder Engagement, Global (non-specific), Digital & Technology, Medical Science Liaison
Availability: FREE
Speaker

Gijs Hubben
CEO
BaseCase, Germany

Presentation

Flexible resourcing & talent management models for medical affairs teams

Related topics: Pharmaceutical/Biotech, Medical Affairs & Stakeholder Engagement, Global (non-specific)
Availability: FREE
  • Evaluating and developing a medical affairs team’s skill sets for more flexibility.
  • Developing a life-cycle dependent model for flexible medical affairs resourcing.
  • The impact of a flexible resourcing approach on talent acquisition.
  • The role of strategic outsourcing for medical affairs.
Speaker

Keith Morris
Vice President, Medical Affairs
Campbell Alliance, USA