Presentation
Related topics:
Pharmaceutical/Biotech, Medical Affairs & Stakeholder Engagement, Digital & Technology
Availability: FREE
Speaker
Gemma Allen
Senior Digital Communications Lead
Succinct Medical Communications
Presentation
Related topics:
Pharmaceutical/Biotech, Medical Affairs & Stakeholder Engagement, Digital & Technology, Capabilities & Effectiveness
Availability: FREE
- The importance of metrics to demonstrate value and impact of communication programmes
- From reach and engagement to behavioural metrics
- Practical approaches to implementing metrics
Speakers
Robert Poole
Director of Scientific Services
Complete HealthVizion
Stephen Allison
Business Development Director
Complete HealthVizion, UK
Presentation
Related topics:
Pharmaceutical/Biotech, Medical Affairs & Stakeholder Engagement
Availability: FREE
- Identify the logistical and resource barriers to domestic and global stakeholder engagement
- Learn about innovative communication solutions that leading organizations are utilizing to overcome these challenges
- Discuss the use of these solutions in delivering improved engagement outcomes, while remaining regulatory compliant
Presentation
Related topics:
MedTech, Market Access & HEOR, Commercial
Availability: FREE
- Discover the relevant claim space for your target customer
- Assess value and regulatory implications for aspired economic claims
- Building a claim portfolio on differentiating impact before and after product launch
Speakers
Sumit Mehta
Managing Director
Cetas Healthcare Insights, Netherlands
Claus Schaffrath
Managing Director, MD squared
Consultant, Cetas Healthcare
The Netherlands
Presentation
Related topics:
MedTech, Commercial, Digital & Technology
Availability: FREE
- Empowered buyer teams force Marketing & Sales to step up their game.
- Marketing can support sales teams to become more solution-centric.
- Sales teams can go beyond the expected and impact the modern-day buyer.
- Ceterix, bioMérieux and ARGEN use sales enablement technology to step change Marketing and Sales alignment and grow sales productivity.
Speaker
Ellen Atkinson
Account Executive
Showpad
Presentation
Related topics:
MedTech, Market Access & HEOR, Commercial
Availability: FREE
- Moving the perspective from price to cost
- Quantifying value in procurement
- Case example: from lower cost to best option
- Moving forward: role of the industry
Speaker
Ernesto M. Nogueira
Managing Director
ValueConnected
Presentation
Related topics:
MedTech, Commercial
Availability: FREE
A perspective of the customer insight specialists on developing customer-centric business models
Key areas:
- Role of Customer Insights in developing customer-centric business models
- What are the different ways of approaching customer-centric pain points and unmet needs
- How to distill impactful customer needs from customer wishlist
- How to develop and validate business models through customer insights
Speakers
Dushyant Gupta
Senior Client Engagement Director
Cetas Healthcare Insights, USA
Sumit Mehta
Managing Director
Cetas Healthcare Insights, Netherlands
Presentation
Related topics:
MedTech, Market Access & HEOR, Commercial
Availability: FREE
- Technology disruption: Non-healthcare players entering the market. Impact on our business model?
- Technology-enabled care delivery: How do data, analytics and machine learning offer opportunities to address emerging payer and provider needs?
- Reimaging the future state of med tech innovation: What kind of capabilities do we need to capture these new sources of value?
- The case of diabetes management: Data at the center.
Speaker
Sotiris Rompas
Director, Life Sciences
Huron Consulting, USA
Presentation
Related topics:
MedTech, Commercial, Digital & Technology
Availability: FREE
- Understand how to turn the C-Suite into digital advocates
- Experience how the first movers in medtech have proven digital technology ROI
- See how you can use your digital investments to enable better customer experiences for payers and HCPs
- Explore how digital technology supports a key account strategy
- Learn how to get it right: start small and scale fast
Speaker
Lars Meincke
Chief Commercial Officer
Agnitio, Denmark
Presentation
Related topics:
Pharmaceutical/Biotech, Medical Affairs & Stakeholder Engagement, Real-World Evidence & Late-Phase Research, IT & Big Data
Availability: FREE
Speaker
Anthony Page
CEO
Voxx Analytics
Presentation
Related topics:
Pharmaceutical/Biotech, Medical Affairs & Stakeholder Engagement, Medical Science Liaison
Availability: FREE
Misunderstanding a simple comment—we’ve all been there. It happens because each of us brings our unique biases and baseline understandings to the table and we interpret what we hear through those biases and baselines. You can increase the chances that your message will be understood accurately by, first, understanding where your listener is coming from. This session will share data and insights regarding MSL training and about some of the beliefs and biases of MSLs and the physicians with whom they communicate.
Speaker
Pamela Peters
Senior Director, Medical Affairs Strategic Solutions
Medscape
Presentation
Related topics:
Pharmaceutical/Biotech, Medical Affairs & Stakeholder Engagement, Capabilities & Effectiveness
Availability: FREE
Speaker
William Soliman
President & CEO
Accreditation Council for Medical Affairs
Presentation
Related topics:
Pharmaceutical/Biotech, Medical Affairs & Stakeholder Engagement, Digital & Technology
Availability: FREE
No longer is the patient expected to be a silent bystander in the healthcare process. Increasingly, the patient stands at center stage, surrounded by healthcare providers, payers, educators, and other players. This new patient-centricity—so crucial to quality healthcare—elevates the role of COMMUNICATION in the pharmaceutical industry. COMMUNICATION—between physician and patient, between pharmaceutical company and physician, between pharma and external regulators, and more — and, as the hub of all that COMMUNICATION, Medical Affairs holds the reins to success, providing added-value to both internal and external stakeholders . This session will examine the factors that foster effective COMMUNICATION, both externally and internally, and will provide data-driven case-based insights and examples.
Speaker
Pamela Peters
Senior Director, Medical Affairs Strategic Solutions
Medscape
Presentation
Related topics:
Pharmaceutical/Biotech, Medical Affairs & Stakeholder Engagement
Availability: FREE
- Identify the logistical and resource barriers to domestic and global stakeholder engagement
- Learn about innovative communication solutions that leading organizations are utilizing to overcome these challenges
- Discuss the use of these solutions in delivering improved engagement outcomes, while remaining regulatory compliant
Speakers
Michael Kirby
Vice President, Business Partnerships,
Within3
Robert Honigberg
Sr. Medical Director, Medical Affairs
Flexion Therapeutics
Presentation
Related topics:
Pharmaceutical/Biotech, Medical Affairs & Stakeholder Engagement, Medical Science Liaison
Availability: FREE
- Circulate medical messaging from KOLs among the KOL network during pre-launch to ensure it percolates to the next tier including community opinion leaders (COLs) and local healthcare practitioners (HCPs)
- Gain an overview of the “Pyramid of Influence” concept that increases participants’ understanding of how information flows among HCPs from all tiers, and how pharma can leverage this information to achieve a successful product launch
- Learn how this concept helps medical and commercial teams work together prior to launch, not only to achieve effective medical communications but also to later optimize the field sales force
Speaker
Badal Shah
Managing Director, Health Analytics
QPHARMA
Presentation
Related topics:
MedTech, Market Access & HEOR, Latin America
Availability: FREE
- Overview of main payment mechanisms
- Basics of hospital financing
- Activity-based payments: DRG
- Value-based payments
- Shift to value: is it happening now?
Speaker
Ernesto M. Nogueira
Managing Director
ValueConnected
Presentation
Related topics:
MedTech, Market Access & HEOR, Latin America
Availability: FREE
- Quantification of the unmet need for SUS.
- Development of cost-effectiveness and budget impact analyses.
- Potential scenarios for SUS with inclusion of technology.
- Project results and next steps.
Speaker
Ernesto M. Nogueira
Managing Director
ValueConnected
Presentation
Related topics:
Pharmaceutical/Biotech, Market Access & HEOR, Latin America
Availability: FREE
-
Evolution of cost-containment tools in Latin America: reference pricing, health technology assessment and harnessing competition through procurement
-
Rise of health technology assessment as a decision-making tool in Latin America and implications for manufacturers looking to demonstrate the value of their innovation
-
Designing successful market access strategies that meet growing payer expectations
Speakers
Miguel Martin de Bustamante
Principal
CBPartners, USA
Valeria Boers Trilles
Manager
CBPartners, USA
Presentation
Related topics:
Pharmaceutical/Biotech, Market Access & HEOR, Real-World Evidence & Late-Phase Research
Availability: FREE
- Payer expectations.
- The regulatory landscape.
- Access to data.
- The Increasing voice of the patient.
- What is in store for sponsor-CRO partnerships?
Speaker
Noolie Gregory
Exec Dir, Client Engagement
Syneos Health, UK
Presentation
Related topics:
Pharmaceutical/Biotech, Market Access & HEOR, Clinical
Availability: FREE
- Understand how these programs have been used extensively by pharma companies to address unmet medical need, but have broader market access benefits including another source of real world data. This session will help people understand the basics about EAPs, the current landscape and industry trends around EAPs, and the types of data that various companies are capturing. A case study will be provided.
Speaker
Kieron Lewis
Global Business Development Director
Clinigen, UK
Presentation
Related topics:
Pharmaceutical/Biotech, Market Access & HEOR, IT & Big Data
Availability: FREE
- A new paradigm: Introduction to blockchain technology and its applications in healthcare
- Digipharm: overcoming barriers to innovative pricing solutions and value based reimbursement
- Innovative evidence generation and the impact on pricing & reimbursement
Speaker
Ahmed Abdulla
CEO
Digipharm, Switzerland
Presentation
Related topics:
Pharmaceutical/Biotech, Market Access & HEOR, Orphan Drugs
Availability: FREE
- Aggregated budget impact of these therapies
- Funding and contracting approaches
- Value-based thinking
Speakers
Akshay Kumar
Principal Consultant
Pope Woodhead, UK
Eugenia Priedane
Senior Consultant
Pope Woodhead, UK
Presentation
Related topics:
Pharmaceutical/Biotech, Market Access & HEOR
Availability: FREE
There is a well-recognized long-standing decline in R&D productivity in the pharmaceutical industry which has driven exploration of new approaches to the clinical development of pharmaceuticals. These include innovative randomized controlled trial designs, including adaptive, umbrella, and basket studies. Adaptive trials, perhaps the best established of these, have already been the subject of guidance documents by both the European Medicines Agency and Food and Drug Administration. However, in many markets it is the reimbursement hurdle (rather than the regulatory hurdle) that is proving the major barrier to overcome in order to enable patient access. Therefore, payer perceptions on such innovative trial designs will be key to informing pharmaceutical company utilization of such approaches. This presentation will provide an overview of these innovative new designs and present payer perspectives on the benefits and challenges posed by conducting reimbursement assessments on data coming from these trial designs, based on discussions with a German and UK payer.
Speakers
Janice Haigh
VP Pricing & Market Access
Parexel Access Consulting
Richard Macaulay
Principal Consultant, (Pricing and Market Access)
Parexel, UK
Presentation
Related topics:
Nordic, Market Access & HEOR, Real-World Evidence & Late-Phase Research
Availability: FREE
- Real world data solutions in the post-marketing world: the multiple sclerosis experience
- Introduction to the MSBase international registry
- Methods for separating drug signals from bias in observational data
- Pharma / disease registry collaborations in comparative effectiveness analyses
- Big data: Big MS and beyond
Speaker
Tim Spelman
Senior Scientist
Synergus
Presentation
Related topics:
Medical Affairs & Stakeholder Engagement, Medical Science Liaison
Availability: FREE
- Internal training
- Engagement tool
- Keeping the conversation going
Speakers
Annie Rankin
Client Partnerships Lead
Succinct Medical Communications
Gavin Kenny
Account Director
Succinct Medical Communications
Presentation
Related topics:
Medical Affairs & Stakeholder Engagement, Patient-Centricity & Care
Availability: FREE
- Keeping consistency in communications with both HCPs and patients to maximise high quality patient-HCP conversations
Speakers
Katie Corbin
Managing Director
Succinct Medical Communications
Richard Jones
Patient Services Director
The Earthworks (an OPEN Health Company)
Presentation
Related topics:
Medical Affairs & Stakeholder Engagement
Availability: FREE
- Appreciate the importance of understanding human behaviour in designing effective and affective medical communications
- Recognise the synergistic benefits of bringing behavioural insights and multichannel strategy together for smarter, more targeted communications
- Challenge your communications strategy: not doing things ‘because we’ve always done it this way’, looking critically at the end goals, the behavioural context and barriers, and designing a smart multichannel strategy
Speakers
Louise Picken
Senior Scientific Director
Complete HealthVizion
Robert Poole
Director of Scientific Services
Complete HealthVizion
Presentation
Related topics:
Medical Affairs & Stakeholder Engagement, Real-World Evidence & Late-Phase Research
Availability: FREE
- The hidden link between product strategy and scientific approach
- Challenges and opportunities in dealing with many stakeholders
- Prioritizing multiple interests in one “finer” research question
- A project design workflow for clinical research with RWD
Speaker
Giovanni Fiori
Managing & Scientific Director
MediNeos
Presentation
Related topics:
Medical Affairs & Stakeholder Engagement, Real-World Evidence & Late-Phase Research, Patient-Centricity & Care
Availability: FREE
- Regulator and payer perspectives on patient-centric data in decision making.
- Highly successful strategies for leveraging the patient voice in RWE research.
Speakers
Leanne Larson
Corporate VP, Observational Research
PAREXEL
Richard Macaulay
Principal Consultant, (Pricing and Market Access)
Parexel, UK
Presentation
Related topics:
Medical Affairs & Stakeholder Engagement, Real-World Evidence & Late-Phase Research
Availability: FREE
Speaker
Maryna Kolochavina
Project Director, Real World & Late Phase
Syneos Health
Presentation
Related topics:
Medical Affairs & Stakeholder Engagement
Availability: FREE
- Case Study: How outsourcing can unburden your team to focus on value-adding relationships
Speaker
Tessa Pugh
Director
PharmaReview, UK
Presentation
Related topics:
MedTech, Commercial
Availability: FREE
- Moving beyond NPS
- Engaging a global team to get local customer insight
- Maintaining the focus on the customer
- Driving the global process forward.
- It’s not just the numbers: Tell the story of the customer
Speakers
Shane West
VP Client Relations
Cetas Healthcare Insights, Norway
Dushyant Gupta
Senior Client Engagement Director
Cetas Healthcare Insights, India
Presentation
Related topics:
MedTech, Commercial, Digital & Technology
Availability: FREE
- What does the new world of medtech and digital health look like?
- How can digital technologies and services enhance the value of devices in a meaningful way to payers?
- How will these innovative solutions be regulated and reimbursed?
Speaker
Anne Smart
Managing Director
ClearView Healthcare Partners, USA
Presentation
Related topics:
MedTech, Commercial, Digital & Technology
Availability: FREE
Explore how new digital technologies enhance your customer interactions and deliver real commercial benefit
- Understand how your customers’ needs have changed
- Learn how digital technology enables you to respond to these new challenges
- Explore how virtual engagement technologies create new opportunities
- See real-life examples of how digital solutions have transformed customer relationships
- Bringing it all together: learn how to use the data to extend commercial opportunities
Speaker
Lars U Diemer
Chief Executive Officer
Agnitio, Denmark
Presentation
Related topics:
MedTech, Commercial, Digital & Technology
Availability: FREE
- Empowered buyer teams force Marketing & Sales to step up their game
- Marketing can support sales teams to become more solution-centric
- Sales teams can go beyond the expected and impact the modern day buyer
- Ceterix, bioMérieux and ARGEN use sales enablement technology to step change Marketing and Sales alignment and grow sales productivity.
Speaker
Orhan Dayioglu
Sales Transformation Leader
Showpad, Germany
Presentation
Related topics:
MedTech, Commercial
Availability: FREE
- Situation before the project start
- Evaluation process and piloting
- Implementation approach
- Outlook for the future
Speaker
Arik Brückner
Commercial Director
Pitcher AG
Presentation
Related topics:
MedTech, Market Access & HEOR, Commercial
Availability: FREE
- Becoming an integral partner in strategic business decision making
- Organizing the competency in today’s value-based healthcare (VBHC) environment
- Case studies
Speaker
Rob Wenthold
Vice President
Boston Healthcare
Presentation
Related topics:
MedTech, Market Access & HEOR, Commercial
Availability: FREE
- What is Value and how to quantify it?
- “Doctors love my product, but I still cannot sell it” - an evolving balance of power
- Do I need Reimbursement? What are the risks?
- “Your product is too expensive”: fact or misperception?
- Case example: from “easy-to-use” to “cost-saving”
- Practical recommendations for Value-Based Sales
Speaker
Ben Modley
Director of European Operations
Value Connected, Germany
Presentation
Related topics:
MedTech, Commercial, Regulations & Ethics
Availability: FREE
- Current and future regulatory environment
- How is the industry geared to address these changes?
- What are the constructs of an ideal marketing claims strategy?
- What are the gold standard practices for marketing claims?
- How to deal with unsuccessful claims?
Speakers
Sumit Mehta
Managing Director
Cetas Healthcare Insights, Singapore
Claus Schaffrath
Consultant & Founder
Cetas Healthcare & MD squared, The Netherlands
Presentation
Related topics:
MedTech, Commercial, Patient-Centricity & Care
Availability: FREE
- Understanding the shifting buyer universe.
- Defining the organisation of the future.
- Key challenges & opportunities when transforming your business around the customer.
- Outlining different transformation pathways depending on your organisational imperative & operational maturity.
Speakers
Mark Taylor
Director, EMEA
Blackdot, UK
Linton Chalmers
EMEA Practice Lead, Capability & People Advisory
Blackdot, UK
Presentation
Related topics:
Pharmaceutical/Biotech, MedTech, Real-World Evidence & Late-Phase Research, IT & Big Data
Availability: FREE
Speaker
Nourdine Bouzekri
Principal Industry Consultant
SAS, France
Presentation
Related topics:
Pharmaceutical/Biotech, MedTech, Real-World Evidence & Late-Phase Research, IT & Big Data
Availability: FREE
- The key elements to leverage the potential of electronic health care data: Where is the trust?
- Regulations which might support it: GDPR and other regulations
- Who are the partners/stakeholders and their major responsibilities?
- Democratization of the analytics and data: Patients view and the citizen handle it?
- Ethical consideration about not being in a position using the data: Another view or how interests might need a balance and who might be in charge?
Speaker
Peter Grolimund
Sr. Life Science Industry Consultant
ThinkBig Analytics (a Teradata company)
Presentation
Related topics:
Pharmaceutical/Biotech, MedTech, Diagnostics, IT & Big Data, Discovery & R&D Innovation
Availability: FREE
Speaker
Alex Aliper
President
Insilico Medicine
Presentation
Related topics:
Pharmaceutical/Biotech, MedTech, Market Access & HEOR, Real-World Evidence & Late-Phase Research, IT & Big Data, Discovery & R&D Innovation
Availability: FREE
- Another approach to personalised medicine and outcome-based reimbursement: The sentient healthcare enterprise.
- The technology and trends to get there.
- The data and analytical democracy of all stakeholders.
- The major challenges and how to handle those in order to manage the healthcare costs.
- Examples from other industries.
Speaker
Stephen A. Brobst
CTO
Teradata Corporation
Presentation
Related topics:
MedTech, Market Access & HEOR, Commercial, Global (non-specific)
Availability: FREE
- What is the role of market access in economic selling?
- The challenge of quantifying value.
- Building effective tools and training methods.
- Partnering with commercial teams.
- Case studies: Selling value in the UK and Germany.
Speaker
Ernesto M. Nogueira
Managing Director
Value Connected, Netherlands
Presentation
Related topics:
MedTech, Europe, Market Access & HEOR, Real-World Evidence & Late-Phase Research
Availability: FREE
- It is all about the quality of the data.
- RWE to understand target indication and plausibility of clinical trial success.
- Single arm / registry to comparative effectiveness data.
Speaker
Mattias Kyhlstedt
CEO
Synergus AB, Denmark
Presentation
Related topics:
MedTech, Europe, USA, Market Access & HEOR
Availability: FREE
Planning for a global product launch means a coherent evidence plan and value dossier must address the needs of multiple geographies. This session will review the evolving perspectives of US payers on evidence for medical devices, and contrast these trends with major EU markets and Japan. Specific topics to be addressed will include:
- US Medicare and private payer bundled payment models.
- New bundling of In Vitro Diagnostics under Medicare outpatient rules.
- British requirements for Specialised Services.
- French programs to generate real world evidence.
- Germany’s trial regulation.
- Japan’s new HTA requirements.
Speaker
Stephen Hull
Principal and Founder
Hull Associates, USA
Presentation
Related topics:
MedTech, USA, Commercial
Availability: FREE
- More professional purchasers and decision makers need a different approach
- Why price is not the priority for providers (even though it seems so)
- Developing the value message: Quantifying benefits
- Roadmap to preparing commercial teams to use value to justify price
- Best practices from real case studies
Speaker
Ernesto M. Nogueira
Managing Director
ValueConnected
Presentation
Related topics:
MedTech, Medical Affairs & Stakeholder Engagement, Real-World Evidence & Late-Phase Research, Global (non-specific)
Availability: FREE
Speaker
William C Maier
Chief Scientific Officer and Head of Patient-Centered Sciences
Mapi Group
Presentation
Related topics:
Medical Affairs & Stakeholder Engagement, Global (non-specific), Life Sciences (not-specific)
Availability: FREE
- The revolution in our kitchen: The changing landscape of medical Affairs.
- Introducing new ingredients: A new blend of responsibility for medical affairs leaders.
- Prepare, mix, bake: Using the right approach to create an effective and affective medical affairs plan.
- Serving suggestions: How powerful communications can change patients’ lives.
Speakers
Ian Greenway
Medical Affairs Director
Complete HealthVizion, UK
Rhiannon Meaden
Head of Commercial Development
Complete HealthVizion, UK